Product Designer

My name is Sarah and I'm a Product Designer &
Front-end Developer based in Tel Aviv.

English Resume LinkedIn Profile

About Me

My name is Sarah and I'm a product designer with 15+ years of experience turning complex problems into elegant, user-centered solutions.

My approach combines strategic thinking with hands-on design and making sure every pixel serves a purpose and every interaction feels natural.

CSS & Javascript Figma User Interface
Marketing Design & AI Tools UI/UX Design Photoshop Complex Design System
Profile Picture

Selected Works

  🞳  Designing a Performance Incentive Ecosystem   🞳  Designing a Performance Incentive Ecosystem    🞳

Performance-Based Rewards System

A dual-interface application designed specifically for the company’s Customer Support team, featuring a mobile app for agents and a web dashboard for administrators. The system tracks positive actions and performance, translating them into digital currency (“Stars”) that can be redeemed for tangible rewards.

Operations Dashboard Mobile UI design

  🞳  Designing a Multi-Product Experience   🞳  Designing a Multi-Product Experience

Unifying Multiple Products Into One Experience

A multi-product digital hub that brings together a wide range of entertainment, learning, and lifestyle services in one place. The platform offers online fitness classes, on-demand movies, live and recorded concerts, documentaries, and online games, alongside practical tools such as PC protection software and English e-learning courses. Designed as a single, easy-to-use destination, it allows users to discover, manage, and enjoy multiple digital products through one seamless experience.

Desktop Mobile UI design Multi-Products

  🞳   Designing and developing an in-house brand website  🞳   Designing and developing an in-house brand website

In-House Brand, Affiliation project

This project focused on designing and developing an in-house brand website as part of an affiliate strategy. The goal was to create a strong, trustworthy brand presence while supporting performance-driven traffic and conversion.

Web Affiliate world UI design

  🞳  Seat Picker — Modular UX System   🞳  Seat Picker — Modular UX System

Seat Picker

Seat Picker is a streamlined digital interface designed to help travel agencies visually select the best seats for their customers. The product simplifies a complex decision-making process by presenting seat availability, pricing, and restrictions in a clear and intuitive way.

Data Interface Travel Agencies Ux system Intuitive

  🞳  Designing Conference Assets   🞳  Designing Conference Assets

From Booth to Banner: Conference Materials Design

From A to Z - This project involved designing a complete suite of materials for conferences, including digital and print assets such as banners, brochures, presentation slides, and promotional items. The goal was to create a cohesive and visually engaging experience that clearly communicates the brand, supports key messaging, and enhances audience engagement.

Booth & Accessories Banners Landingpages LinkedIn posts

  🞳  Designing Personal attention   🞳  Designing Personal attention

Celebrating Employees: Personalized HR Cards

Anniversaries & Welcome Cards for Employees This project involved designing a suite of personalized HR cards for employees, including welcome messages, work anniversaries, and other milestones. The cards are part of an ongoing, year-round initiative aimed at making employees feel recognized and valued throughout their journey with the company.

What People Say